Perception in the E-Learning World

Hyundai had a problem.  They were about to launch a luxury vehicle in the 40K range, in the United States to attract the customers of BMW, Mercedes-Benz and Lexus (to name a few).  They recognized though that these same customers were unlikely to buy because they would be unlikely to have a Hyundai in their driveway.  Back then, the brand was different.  What then should they do?  They came up with a solution to solve the perception problem.  Remove any mention of the brand Hyundai on the car.  Give it a logo that is eerily similar to a Bentley logo.  … Continue reading Perception in the E-Learning World